I’m ok with Elephants.Feb. 25, 2020 | Written by: Annie Rodgers
I pulled up to a listing last week with some buyer clients and got a big, disappointing surprise.
Pro Tip: Disappointment is not a good first impression for home buyers.
In the backyard of the house was a large, metal high-line power line.
I wondered how we had overlooked it when we saw this house online, because it was very visible from the driveway.
I pulled up the listing photos and the huge power tower was missing from all of them. Photo-shopped out.
If we had known up-front about the power lines we wouldn’t have wasted our time or the sellers making an appointment.
The Truth is, the person who buys that house is going to be OK with the power lines. Anyone who isn’t ok with power lines is wasting their time.
I’ve listed and sold several houses with big flaws, quirks, hurdles, issues, the ‘elephant in the room’ if you will.
There is always going to be a buyer for every house. Even houses with Elephants.
There is no way to magically convince anyone to make an offer by tricking them into coming for a showing and springing it on them then.
All you’re going to get is disappointment. (See the pro tip)
Instead, own that Elephant.
- Be upfront about it
- Reflect it in the price
- Look for the positive side
- Market the house well in spite of it.
And find a buyer who is ok with Elephants.
Annie Rodgers, Associate Broker
ILHM Member - Institute for Luxury Home Marketing
CROWN Real Estate
#Realestateexpert #newhouse #pricingstrategy #pricedtosell #Happyclients #ilovereferrals #anniesoldmine #anniesellshomes #annierodgersrealty #michigan #realestate #REALTOR #estateagent #licensedtosell #realestatebroker #househunting #crownrealestate #homeseller #homebuyer #luxuryrealestate #sellinghouses #buyinghouses #michiganhomes #sellmyhouse #buyahouse